Vedecké kolokvium v rámci projektu VEGA 1/0737/20, Spotrebiteľská gramotnosť a medzigeneračné zmeny v preferenciách spotrebiteľov pri nákupe slovenských produktov.
PROGRAM:
12:00 – prof. Peter Štarchoň, PhD. – úvodné slovo
12:05 – Mgr. Lucia Vilčeková, PhD. – Examining Consumer Purchase Behavior during the COVID-19 Pandemic: Determine Attitudes towards Local Brands Reflecting the Differences in Consumer Generations
12:15 – doc. Katarína Gubíniová, PhD. – Marketing Communication and its Role in the Process of Creating Rational Awareness of Generation Z Representatives
12:30 – doc. Gabriela Pajtinková Bartáková, PhD. – Evaluation of consumer awareness and brand perception of a selected category of environmentally labeled products
12:45 – Mgr. František Olšavský, PhD. – Consumer literacy in the context of selected demographic variables
13:00 – doc. Eva Smolková, PhD. – Sustainability as a Factor of Changing Marketing Strategies Based on the Customers´ Preferences in Context of Different Generations in Slovakia
13:10 – prof. Mangirdas Morkunas, LT – Consumer Behavior specifics of Sales Promotion and Point of Purchase
13.25 – Dr. Emel Yarimoglu, TR – Consumer rights – A Turkish example
